1. Agent IDX sites have sloth-like load times.
Let’s face it, our website home search functions are slow. Some agents will still tell you theirs are “just fine.” However, consumers are noticing the lightning-fast load times when it comes to IDX home search from Facebook.
A home shopper will return time and time again to an agent’s Facebook page if they can use it to look for MLS listings quickly. An agent who has an IDX app on their Facebook page puts themselves at the front of the race.
2. Agent IDX sites are out-of-style.
Think about your home search website. Do you ever feel like you have to hit the “back” button quite a bit, or that too many tabs pop open?
Maybe you’ve felt there’s just too much going on with the page, with scattered information and ads all over the place.
A streamlined, classy aesthetic is more preferable to any consumer. Starting from Facebook is key.
3. Consumers are already on Facebook!
Every day there are over one billion active users on Facebook. The average time they spend there is about 50 minutes per day. We can assume that a pretty good number of Facebook users are currently in the home shopping process. We should meet them there!
Why ask home shoppers to look for listings from a silo agent site? Let them search for homes right from Facebook.
The Real Estate Agent Directory offers the #1 ranked IDX Home Search for Facebook. Currently they’re running a 30% off promo to agents who sign up this week. You can see if your MLS is available by checking here